OBJECTIVE
Lively empowers users to cultivate a sustainable and balanced relationship with technology. By combining practical strategies with mindful exercises, the app encourages participants to disconnect from their devices while maintaining engagement with its core offerings.
Timeframe
4 months
DISCIPLINES
Strategic tech partnershipProduct designUnmoderated user testingMobile app developmentCustom analytics
UNIQUE CHALLENGES
Balancing Engagement with Digital Disconnection: Creating a compelling app that encourages users to reduce device dependency daily.
Seamless User Experience for Complex Features: Ensuring smooth functionality for mindful exercises and daily habit-building activities.
Driving Consistent User Engagement: Encouraging users to return to the app without excessive notifications.
Social Logins Integration: Enabling effortless access through popular social authentication methods.
Global Accessibility: Designing an app that functions seamlessly across multiple time zones and regions.
TECH SOLUTION
To address Lively's unique challenges, we developed a robust and thoughtful tech solution that balances functionality and user engagement while promoting digital wellness.
High-Fidelity Prototyping & Testing: Validated app flow with real users to ensure clarity and effectiveness.
Intuitive UI/UX Design: Created a seamless and engaging user experience.
Optimised Backend Structure: Designed scalable architecture to handle complex features effortlessly.
Global Timezone Management: Integrated timely notifications to align with users’ local timezones.
Keystone CMS Integration: Empowered content teams to manage and refresh app content dynamically.
Custom Analytics Dashboard: Provided actionable insights for continuous improvement and user engagement tracking.
THE OUTCOME
The Lively app successfully delivered a user-centered experience that balanced the challenge of engaging users while promoting mindful tech disconnection. With globally scalable architecture, thoughtful design, and actionable analytics, Lively became a valuable tool for users seeking harmony in their digital lives.
TESTIMONIALS
“
Hello Again's technical expertise combined with a deep understanding of our goals made them the perfect partner for this project.
”
Rinat Strahlhofer
Founder
LiVELY