Friendship Tree

Friendship Tree’s mission combined emotional storytelling with complex data — from donations to social impact metrics. The challenge was to build a platform that felt personal and human, while also being technically robust, secure, and capable of scaling to support hundreds of charities and thousands of users. Additionally, the platform needed to handle live fundraising events and instant campaign tracking, all while maintaining a seamless user experience.

A platform built with love and engineering rigour — designed to feel simple and human on the surface, while running a powerful AWS-hosted backend, real-time donation engine, and scalable React front end beneath. Smooth, secure, future-proof. Just like generosity should feel.

Friendship Tree launched to a full room of generosity and purpose — over 200 guests, including charities, NFPs, philanthropists, and impact-minded leaders. In just a couple of hours, meaningful funds were raised, powered by live donation dashboards and real-time leaderboards that brought energy, transparency, and celebration to every contribution. And this is only the beginning. The platform is now live — allowing Friendship Tree to run future gala events, onboard and support new charities, and enable donors to contribute directly to causes they care about. With a scalable digital foundation and a mission rooted in kindness, Friendship Tree is fully equipped to grow its community, expand its impact, and continue raising vital funds for organisations doing life-changing work.