Lumin

Before building on the original MVP, we ran a vision and value phase: market and competitor research, discovery interviews with Dragonfish's clients, and solution workshops with the leadership team. The output was a clear customer value proposition and a prioritised feature set for Lumin 2.0, so Dragonfish invested in the product their clients actually needed rather than in a generic survey tool. Lumin 2.0 was designed around three audiences. Consultants configure a survey from the benchmarked question catalogue, add client-specific spotlight questions and define demographic segments. Respondents get a fast, password-gated survey that works on any device and takes minutes to complete. Leaders get a report that compares their results against the benchmark and can be filtered by any segment while protecting respondent anonymity. The designs were validated through usability testing before build, and Lumin 2.0 was live on real client engagements within months.

Lumin 2.0 shipped as three connected pieces: an admin dashboard where consultants manage clients, surveys and questions, a standalone survey app for respondents, and a reporting layer that scores responses and compares them against the benchmark. Hello Again hosted and supported the platform for years and kept it moving through a steady stream of iterations: new question types, historical data imports, report refinements and benchmark updates. In 2026 we rebuilt the platform from the ground up as a single TypeScript application on Next.js, Prisma and PostgreSQL. It brings together a new admin UI for companies, surveys and the benchmark catalogue, a rebuilt respondent flow, a public reports dashboard with shareable pre-filtered views, and CSV export of every response, including unbenchmarked free-text, single-select and multi-select questions. Historical surveys were migrated so existing reports kept working, and the platform now runs on far simpler infrastructure. We then handed it over to Dragonfish fully documented, so their team owns it outright.

Lumin took Dragonfish's research out of the consulting room and into a product that has run across multiple client engagements, from the first survey link to the board-level report. The rebuild made the platform faster and simpler for consultants to use and removed a legacy codebase that had become hard to change. Lumin has strengthened and differentiated Dragonfish in the market, and it is built to keep evolving alongside their brand and offer.